Category: sponsorship

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Arent Fox Advises Credit Karma in Jersey Patch Sponsorship with Houston Rockets

Arent Fox LLP served as outside counsel to Credit Karma, a consumer technology company, in a multi-year jersey patch sponsorship with the Houston Rockets that highlights its new Credit Karma Money platform. In addition to the jersey patch, the multi-year deal includes a substantial in-arena and online presence, and the support of team community engagement efforts, along…
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More than 100 Sports Law Professors Now Use Sports Litigation Alert in the Classroom

Hackney Publications, the nation’s leading publisher of sports law periodicals, announced last month that new tools have been  added to Sports Litigation Alert (Alert), a periodical that has been used in sports law classrooms for more than 15 years, which will make it even more useful for professors and their college students. Shortly thereafter, several…
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OKC Thunder Announce 15-Year Arena Naming Rights Agreement

The Oklahoma City Thunder and Paycom (NYSE: PAYC) have jointly announced an exclusive, 15-year naming rights partnership that will transform the downtown home of the Thunder into Paycom Center. The name change takes effect immediately, with exterior signage to be completed in time for the start of the 2021-22 Thunder season. For the new season, the…
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Austin FC Taps Austin’s Robust Tech Sector for a Sponsor

Austin FC has announced that NI (NASDAQ: NATI) has secured entitlement of the NI Suite Level at Q2 Stadium in a multi-year partnership that sees the Austin technology company join forces with Austin FC, the city’s Major League Soccer Club and first major league property. As part of the partnership, NI will also be the…
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Foley Represents Orlando Health in Its Presenting Sponsorship Agreement with Orlando City SC

Foley & Lardner LLP recently represented Orlando Health in the renewal of its long-term presenting sponsorship agreement with Major League Soccer’s Orlando City Soccer Club. Under the terms of the new agreement announced on June 14, 2021, Orlando Health will hold naming rights for the Club’s two training facilities, introducing the Orlando Health Training Ground…
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The Upper Deck Company Invests in Collegiate-Focused Technology Start-Up Spry

Upper Deck, the worldwide leader in authentic sports and entertainment memorabilia and premium collectibles, today announced their investment in Spry, a third-party technical solution explicitly developed to help collegiate compliance directors, athletic department staff and student-athletes navigate the Name, Image, Likeness (NIL) landscape. Designed to assist users with NCAA rules and regulations compliance, Spry is…
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PI Firm Jacoby & Meyers ‘Partners’ with Los Angeles Dodgers

The Los Angeles Dodgers have announced a multi-year partnership with Jacoby & Meyers, which is now the Official Law Firm of the Dodgers. The partnership will include in-stadium signage as well as a presence on Dodger radio broadcasts. “You can’t think of Los Angeles without thinking about the Dodgers, who are more than just a…
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LEAD1 Announces NIL Institutional Publication with Hackney Publications

The LEAD1 Association (“LEAD1”), which represents the athletics directors of the 130-member schools of the Football Bowl Subdivision (“FBS”), and Hackney Publications, the nation’s leading publisher of sports law periodicals, today announced the creation of a new publication to help athletic departments better navigate college sports name, image, and likeness (NIL) rule changes. The “LEAD1…
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CCAA Goes After NCAA Corporate Sponsors with Letter about ‘Injustices’

The Coalition for College Athlete’s Advocacy (CCAA) has penned a letter to each NCAA corporate sponsor asking them “where they stand when it comes to the injustices that permeate the college sports ecosystem.” The organization went on to note in a mass email to the media that certain NCAA corporate sponsors did not respond, which…
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