sponsorship - Sports Law Expert

Austin Tech Company Gets Traction with its Ability to Track Athletes’ NIL Activity

September 4, 2026

As students return to college campuses this month, athletic departments are confronting a growing compliance challenge: keeping track of athletes’ name, image and likeness activity beyond the department’s direct control. Compliance administrators must determine whether athletes are fulfilling contractual obligations, properly reporting NIL activity and engaging with brands, agents and other third parties in ways…
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Nashville Predators Enters Into Multi-Year Partnership Agreement with Law Firm

September 2, 2026

The Nashville Predators have entered into a multiyear partnership with personal injury law firm Wettermark Keith that includes naming rights to the television studio used for locally produced broadcasts of the NHL team’s road games. The agreement comes as the Predators begin a new local television arrangement with Scripps Sports that will make games available…
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WSFS Bank and Philadelphia Union Announce Naming Rights Partnership

June 10, 2026

WSFS Bank, the primary subsidiary of WSFS Financial Corporation (Nasdaq: WSFS), announced an extension of its naming rights partnership with the Philadelphia Union for the WSFS Bank Sportsplex, a sports and recreation complex located adjacent to Subaru Park in Chester, Pennsylvania. The facility will continue to operate under the WSFS Bank Sportsplex name through the…
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Barnes & Thornburg Fortifies Entertainment, Media and Sports Practice With Addition of Three Partners

May 15, 2026

Barnes & Thornburg has expanded its Entertainment, Media and Sports practice by adding partners Christina S. Chang, Carron Joan Mitchell and Farrah Usmani from Nixon Peabody. Chang and Mitchell joined the firm’s Los Angeles office, while Usmani joined the Nashville office. The three attorneys bring experience across entertainment, media, sports, intellectual property and corporate law,…
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Law Firm Named the Official Law Firm of the Miami Marlins

May 8, 2026

The Miami Marlins have expanded their partnership with Werner, Hoffman, Greig & Garcia, naming the Florida-based firm the team’s Official Law Firm and the presenting sponsor of Marlins.TV beginning with the 2026 season. The extended agreement builds on a relationship that has grown over the past two seasons and broadens the firm’s presence across the club’s media, ballpark…
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Stetson Partners with Stetson Partners With Company For Trademark Licensing Services

April 8, 2026

Stetson University has announced its partnership with Affinity Licensing for exclusive trademark licensing agency representation effective July 1, 2026. “Partnering with Affinity Licensing represents an important step forward in elevating the Stetson University brand,” said Stetson Director of Athletics Ricky Ray. “Their expertise and personal service will help us expand reach and visibility of Hatter Athletics…
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Siegal Explains Why the USPTO Said ‘No’ to the Las Vegas Athletics

March 24, 2026

Bruce Siegal, of counsel at Greenspoon Marder, wrote an article earlier this year about why the USPTO issued a non-final refusal of the trademarks LAS VEGAS ATHLETICS and VEGAS ATHLETICS for clothing, footwear, entertainment and other purposes, finding them “primarily geographically descriptive.” “Because the team is not yet playing in Las Vegas, it cannot currently…
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Professor Reflects on Creating the ‘Consulate of New Mexico’ During the 1996 Summer Olympics

March 23, 2026

(Editor’s Note: The following is an article written about the presentation of Robert J. Romano, an Associate Professor at St. John’s University, at the Sports and Recreation Law Association Conference in New Orleans in February. SRLA is the leading association representing sports and recreation law professors, who teach sports law at the undergraduate or graduate…
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SRLA Honors Top Scholars and Leaders at 2026 Awards Luncheon

March 20, 2026

The Sport and Recreation Law Association (SRLA) recognized its top scholars, students, and professionals at the annual Honors and Awards Luncheon held during the 2026 SRLA Conference in New Orleans. The ceremony celebrated outstanding academic achievement, leadership, and service within the sport and recreation law community. Conference organizers opened the event by thanking attendees and…
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Hackney Publications Refreshes Its Directory of ‘100 Law Firms with Sports Law Practices You Need to Know About’

March 18, 2026

100lawfirms.com is a portal that recognizes excellence and serves as a resource for those in need of experienced and capable legal counsel in the sports law arena. Hackney Publications announced today that it has published the sixth annual “100 Law Firms with Sports Law Practices You Need to Know About,” which is a directory that serves…
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