Company is Named ‘Official Tequila of Louisiana State University;’ Something Is Off

I have nothing against Tequila as I have been known to occasionally imbibe in the spirt.

But it certainly seemed weird to see that LSU has embraced NOËL Family Distillery and its luxury tequila of the same name as the official tequila of LSU Athletics in Baton Rouge. “Fans at Tiger Stadium will kick off the upcoming football season with a taste of two original, masterfully balanced, ultra-premium tequilas.”

What is odd is that the press release headline says it is the official tequila of LSU. Once you get into the  press release, you notice they are talking about LSU Athletics.

This represents a slippery slope. Is the university promoting tequila to its student body, the vast majority of which are under 21 years of age, or below the legal drinking age. I’m sure this doesn’t rise to a level of culpability, should a student die from alcohol poisoning. But it certainly gives one pause. At least make clear that this is a sponsorship of athletics, where the majority of the fans are over 21.