Personal Injury Law Firm Signs Agreement With LA Kings and Ontario Reign to Be the Official Personal Injury Law Firm of Both Teams
Movagar & Yamin Personal Injury Lawyers (M&Y Personal Injury Lawyers) has entered into a new strategic marketing partnership with AEG, one of the world’s leading sports and live entertainment companies, to become the official personal injury law firm of both the LA Kings (NHL) and Ontario Reign (AHL) sports franchises.
The multiyear agreement, brokered by AEG Global Partnerships, provides M&Y Personal Injury Lawyers with increased brand awareness and deepens its ties to the vibrant Los Angeles sports community. Additionally, the deal marks the law firm’s first partnership with a professional sports organization and “underscores the company’s long-standing commitment to the people it serves across Southern California.”
“We are very pleased to welcome Movagar & Yamin Personal Injury Lawyers into our sports family,” said LA Kings President and Hockey Hall of Famer Luc Robitaille. “The LA Kings represent the Los Angeles community, and we are incredibly proud to be working with a leading LA-based law firm that is equally committed to serving and helping the people of Southern California as we are. I believe that together we have created a first-of-its kind partnership that will allow our fans to be the true benefactors of this dynamic new relationship.”
As an official partner of the LA Kings and Ontario Reign, M&Y Personal Injury Lawyers will have an enhanced brand presence across both team’s venues and online media channels. Specifically for the Kings, the law firm will receive custom in-game signage, including TV-visible dasher boards during the team’s locally televised regular season home games at STAPLES Center, as well as LED advertising and virtual signage both on-ice and behind the goal. This is in addition to the elements it will receive as a partner of the Ontario Reign, which include in-stadium promotion via digital signage and in-game marketing elements during all of the team’s regular season home games at Toyota Arena. As part of the agreement, the LA Kings, Ontario Reign and M&Y Personal Injury Law Firm will also collaborate on a variety of promotional content across both social and digital media platforms.