Hogan Lovells Advises Guidehouse on Sponsorship Deal with D.C. United

Global law firm Hogan Lovells has advised Guidehouse Inc., a global consultancy, on a major sponsorship deal with D.C. United, a professional men’s soccer club based in Washington, D.C.

Guidehouse is a global provider of consulting services to public sector and commercial markets, with broad capabilities in risk management, technology, and risk consulting. The Virginia-based business has a workforce spread across the United States, Germany, India, and other global locations.

As part of the sponsorship deal, the Guidehouse logo will be featured prominently on the front of D.C. United’s home and away kits starting with the 2024 Major League Soccer (MLS) season. The logo will also be featured on the kits for the D.C. United Academy and professional eMLS team.

This front-of-kit partnership is the first-of-its kind in MLS between a club and a global consultancy.

The Hogan Lovells team was led by partner Steve Argeris (Washington, D.C. and New York) and associate Lexi Bender (Boston).