Former NBA Agent Joins Firm and Its New Sports Marketing + Entertainment Division
MARC Global Communications has announced that sports executive and former NBA agent Darryl Woods has joined the company as its Chief Business Officer based in the agency’s Chicago office.
Woods, an accomplished sports professional renowned for his expertise in negotiating multi-million-dollar contracts across the U.S., Europe, and Asia, as well as fostering strategic marketing and promotion partnerships with top-tier entertainment, technology, and sports organizations, will lead MARC Global’s newly launched division, MARC Sports Marketing & Entertainment. The new division is dedicated to connecting world-class talent across sports, entertainment, and culture with leading brands and clients, which already include Coaches Vs. Racism, Major League Rugby team Old Glory DC, Capital City Africa Cup, Impact Network, Laff House, and Music is Unity Foundation.
Under Woods’ leadership, MARC Sports Marketing and Entertainment will enhance the agency’s capacity to deliver high-impact campaigns and collaborations. The new division will include several key figures with specialized expertise, including Navarro Thompson, Director of Women’s Basketball, who will lead efforts around a roster of WNBA talent. Thompson brings several world-class athletes to the agency including Sophie Cunningham, Lauren Park Lane, Hayley Frank, Da’Jah Daniel and Jeameril Wilson.
“Joining MARC Global Communications is an exciting opportunity to build something truly unique in the sports marketing and entertainment landscape that will include licensing, media, a sports speaker’s bureau, and more,” said Woods.
“We’re setting out to create a space where sports, innovation, entertainment, culture, and lifestyles intersect in meaningful ways, allowing us to bring exceptional talent to leading brands. I look forward to working alongside Martine Charles (Founder and CEO of MARC Global Communications) and our team as we embark on this journey.”