Greenspoon Marder Attorney Will Teach Sports Law as Adjunct at Georgia Tech University

Bruce B. Siegal, who joined Greenspoon Marder in its Atlanta office over the summer as of counsel in its Entertainment, Media & Technology Industry Group, will be an adjunct professor of sports law this spring at Georgia Institute of Technology.

Siegal, who has more than 30 years of sports industry and intellectual property experience, focuses on sports brand protection and enforcement, licensing, contract negotiation, marketing, and business operations, helping brand owners maximize intellectual property value through licensing, sponsorship, and endorsement agreements, and assisting licensees on navigating the licensing marketplace.