Spry CEO Lyle Adams Discusses the Charity ‘Opportunity’ in the Name, Image, and Likeness Movement in Collegiate Athletics
Lyle Adams, the founder and CEO of Spry Payment Systems, Inc. (Spry), the only company in the collegiate sports industry with a complete and market-ready Name, Image, and Likeness (NIL) technology solution, was a guest speaker last week on the Champions of Philanthropy Student Symposium.
A former college athlete, Adams discussed at the March 5 virtual event how today’s athletes will soon be able to use their platform to support charitable 
endeavors.
“One of the most powerful opportunities in the NIL movement is the ability these athletes will have to make meaningful change in society,” said Adams, whose company has relationships with more than a half-dozen schools that are deploying Spry’s solution. “This is a big point of emphasis for Spry, which is why I enthusiastically accepted the opportunity to speak before the industry on this topic.”
Adams was one of several speakers at the event, which was hosted by Champions for Philanthropy, Inc. Among them were industry leaders from professional sports teams and leagues, foundations, and others in the sport philanthropy space, including:
- Nichol T. Whiteman – Los Angeles Dodgers Foundation
- Rachelle Patel – Laureus Sport for Good Foundation USA (Laureus USA)
- Melissa Schiller – National Football League (NFL)
- Kara Rooney – Los Angeles Lakers
- Tiffany Aidoo, MLA, CPT – Laureus Sport for Good Foundation USA (Laureus USA)
- Angela LaChica – LaChica Sports
- Vincent S. Pierson – VSP Diversity Solutions
- Shanell Mosley – UNICEF USA
- Alésha Smith – Up2Us Sports
- Danielle Berman – Tackle What’s Next
- Corinne Milien – The Winning Edge Leadership Academy
- Collin D. Williams, Jr., Ph.D. – Ross Initiative in Sports for Equality (RISE)
- Ahalya Lettenberger – Rice University
“It takes a village to affect change,” Adams added. “We’re honored to be a catalyst. I believe college athletes have the capacity as a group to both ease suffering and empower those who are less fortunate to reach their full potential.”