The National Lacrosse League (NLL) announced yesterday a partnership with Roar Digital – a joint venture between global gaming industry leaders MGM Resorts International and GVC Holdings – making Roar’s sports betting brand, BetMGM, the official and exclusive gaming partner of the NLL. It is the first-ever gaming partnership for the sport of lacrosse in the United States.
“The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans,” said NLL Commissioner Nick Sakiewicz. “The like-minded vision both our organizations share will continue to increase the relevance of the NLL and draw a wider audience of fans as we continue the momentum we enjoyed over the last four seasons.”
BetMGM will have commercial visibility and other promotional opportunities throughout the NLL regular season and playoffs. In addition, they will create weekly betting lines distributed across all NLL platforms and channels.