Law Firm Secures Naming Rights to Basketball Arena in $4.5 Million Deal

McNeese State University Vice President and Director of Athletics Heath Schroyer has announced the renaming of the Legacy Center to the Townsley Law Arena following a $4.5 million over 15 years naming rights agreement with Townsley Law Firm.

This agreement, which comes only two months after Schroyer signed the largest football stadium naming rights contract for Navarre Stadium, is believed to be the largest basketball arena naming rights deal in Southland Conference history.

“The Townsley Law Arena is one piece of a strategic plan (McNeese President) Dr. (Wade) Rousse and I put together years ago,” said Schroyer. “He believed, as do I, that when an institution is fiscally reasonable and strategic in their investment of college athletics it will positively affect enrollment and retention, which elevates our community and region. I couldn’t be more excited for Todd (Townsley) and the entire firm.”

“When Dr. Rousse and Heath first started their journey to improve this university, I was eager to be a part of that plan,” said Todd Townsley, Townsley Law Firm partner. “I knew that they were starting something special and I wanted to do everything I could to help out. We started giving to the NIL fund because we knew the impacts it would have on McNeese.

The Townsley Law Firm has been a fixture in Southwest Louisiana since 1995. The firm bills itself as the largest medical malpractice law firm in Louisiana and is home to 13 attorneys and a large support staff, with over half of the entire Townsley Law family, including five attorneys, holding degrees from McNeese.