Ropes & Gray Represents National Association of Basketball Coaches in Multimedia Rights Agreement
Ropes & Gray advised the National Association of Basketball Coaches (NABC) in a multi-year multimedia rights agreement establishing Van Wagner as the exclusive corporate marketing and sponsorship sales representative for the NABC and NABC Foundation.
Under the agreement, Van Wagner will oversee the NABC and NABC Foundation’s official corporate marketing and sponsorship program, including activation with key properties such as the NABC Convention, the Hall of Fame Classic multi-team event, NABC College All-Star Games, and the National Collegiate Basketball Hall of Fame and College Basketball Experience.
The NABC provides professional development and advocacy for over 5,000 member coaches across college, scholastic, and youth basketball. The association operates as a collective voice for basketball coaches on national policy and legislative issues, conducts marquee events and presents many of college basketball’s most prestigious annual coach and player awards. The NABC Foundation supports the association’s charitable and educational initiatives.
Van Wagner is a leading sports advertising and entertainment agency with global experience in live events, sponsorship sales, multimedia rights, aerial advertising, broadcast signage and in-venue content production at some of the world’s largest sporting events.
The Ropes & Gray team included IP transactions partner Erica Han, senior counsel Dennis Coleman, who founded the firm’s sports law practice, tax partner Kendi Ozmon, and IP transactions associates Dan Freshman and Will Little.