Wake Forest Athletics Partners with Spry for Name, Image, and Likeness Compliance Management

Following last week’s announcement detailing Wake Forest Athletics “STRIDE” initiative, Wake Forest Athletics has announced its partnership with Spry to help its compliance and administrative staff, and student-athletes stay compliant with NCAA rules with regards to the emerging and rapidly changing Name, Image, and Likeness (NIL) landscape.

“We are honored to partner with Spry,” Director of Athletics John Currie said. “Name Image Likeness presents unique challenges for our staff and University to ensure we are able to manage everything internally as it relates to this legislation. With that, Spry and the product it has designed will be crucial for our staff to help us track and manage everything internally as it relates to this legislation.”

“I’m thrilled to partner with Wake Forest to develop a comprehensive technical NIL solution.  NIL is a complex ecosystem with various stakeholders, each of which has competing objectives,” Spry CEO Lyle Adams said. “We (Spry and Wake Forest) will attempt to bring structure to this chaotic environment by building intuitive tools and products that ensure visibility and accountability while allowing student-athletes to maximize their NIL opportunities. Spry enables NIL management without the paperwork and administrative tasks that could inundate athletic departments and student-athletes. Wake Forest is a leader in collegiate athletics, and I commend them for being strategic with their NIL plan.”

Spry Payment Systems, Inc. (Spry) is a third-party technology solution designed to navigate the rapidly changing Name, Image, and Likeness (NIL) landscape. With a focus on more than just connecting student-athletes with sponsors and brands, the Spry system helps member institutions and student-athletes stay compliant with NCAA rules while helping student-athletes maximize their opportunities.