DraftKings revealed this week findings from a national consumer study of American sports fans, including how a staggering 82 percent are interested to place a legal wager on the championship game next month. In a nationally representative poll of over 1,000 randomly sampled, self-identified American sports fans, the “Football & Fandom: The Bet Effect on the Big Game” study examined the fan preferences and various impacts of sports gaming.
Though still a relatively limited market since the Supreme Court ruling in 2018, legalized sports betting in the US is already showing tremendous promise and popularity as the study finds nearly a third of (31 percent) American sports fans have placed a legal, online wager. For the championship game this season, the engagement potential among fans who bet is significant, given that 78 percent expressed being more likely to watch the whole game if they make a wager. The game itself is not the only beneficiary of increased engagement either, as 61 percent also reported being more interested to watch commercials during the breaks if they place a bet. Additionally, daily fantasy remains highly relevant among American sports fans with 81 percent wanting to play in a daily fantasy sports contest specific to the Big Game.